OriginOS is a user interface system deeply customized by Vivo based on Android. The brand hopes to increase the original user stickiness and attract potential consumers while promoting the functions of products through the content of digital media.

MAPHUS uses its digital media content creation ability to build a digital communication content ecosystem for OriginOS and reach generation Z user awareness. Focus on young user groups such as WeChat, Tiktok and Blibli.com. In this ecosystem, users can understand the functions, create a playable and timely effective feedback mechanism, and help users and brands explore all things about the product experience.